Every year (since 2000) Pantone choses a color that reflects the current cultural climate. Their choice of color historically influences trends in a ll facets of design - interior decor ,fashion and architecture.
The color of the year for 2017 is Greenery ( Specifically Pantone 15-0343) Greenery signifies beginnings : A fresh new year;healthier food resolutions;grass and the outdoors of spring and summer. But most prominently the yellow green hue comments on the concept of "environment"
"There's a growing desire to reconnect with nature , with what is real and find ways to disconnect from technology. We need a break, We need to stop and breathe. Greenery is about unity and community- connecting to oneself and others and a higher purpose,nature" said Laurie Pressman , vice president of Pantone Color Institute
Pantone calls Greenery " Nature's Neutral" and is typically associated with spring and summer - but Pantone is forecasting that this hue will be worn and seen all year long.
Greenery aims to be associated with the 're- words' revive , refresh , restore ,rejuvenate jsut to mention a few. It is certainly fresh and a breath of fresh air from last years' pastel choices.
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